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Entice advertisers to
buy your day spots when offered with a promotional giveaway, thus
freeing up your prime-time spots. |
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Increase the perceived
value of the spots to your advertiser thus getting you closer to
rate card. |
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Increase listenership
/ viewership (and thus revenue) as an on-air giveaway. |
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Be the tie-breaker between
your station and the competition. |
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Lure your audience into |
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- Listening to a new program/format |
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- Watching a new TV show or movie |
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- Subscribing to or watching a new
or existing cable channel |
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- Purchasing a pay-per-view program
or movie |
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- Secure large corporate accounts
as promotional partners in a contest or giveaway |
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(They sponsor the contest and you
pick up the advertising revenue). |
